Social media and digital reinvention
"Too many companies are struggling to keep up with social media and big data. In a consumer-led economy, the insights these two technologies provide on everything from changing tastes to emerging business models will be an organization’s single most important competitive advantage. Companies have to embrace customers and social analytics. Within their own walls, they need to listen to millennials and other digital natives who understand the power of the new technologies and build processes for getting those insights in front of decision makers."
— Saul Berman, IBM Global Business Services
(via IBM Smarter PlanetVoice: Three Ways Companies Can Reinvent Themselves Digitally - Forbes)